Slides from my MIT guest lecture on Entrpreneurial Marketing
ne of my business school classmates asked me to guest lecture on entrepreneurial marketing and share my experiences as a tech startup CMO. I tried to tailor it to the fact that most were early stage startups with limited resources.
The Essentials of Marketing Automation
In early October, I moderated a panel at the MarketingProfs B2B Marketing Forum in Boston. The panel included William Toll, Lori Cohen and David Karp. Despite all the hype many people are still trying to figure out where marketing automation fits into their mix. Here are the slides. The Essentials of Marketing Automation for Small Businesses from Frank Days Thanks to @marketingprofs, Ann Handley and Kathy Bushman for the opportunity....
Rebranding Agile: How agile marketing is changing the way marketers work
Last week I trekked to Malmo Sweden for the Oredev Conference. As the token marketer, I was asked to share how Agile marketing is being used in marketing today. Here is the video from my talk. Rebranding Agile: How Marketers are Changing the Way they Work for Real-time World from Øredev Conference on Vimeo. Here are my slides if the video is too long. Rebranding Agile: How Marketers are Changing the Way they Work for Real-time World from Frank Days I’d like to thank Scott Brinker for the referral along with Jakob Wolman for his help with the topic. And finally, I’d like to give a shout out to Mattias Georgson Petrén and Emily Holweck from Jayway making it all...
Eloqua presentation on April 4, 2012
I prepared this presentation for a “lunch and Learn” session with Joe Chernov and his team at Eloqua. An introduction to agile for marketing View more PowerPoint from Frank...
My slides from B2B Magazine’s NetMarketing Breakfast
I asked the question “Does B2B marketing need a new management paradigm?” B2B Magazine’s NetMarketing Breakfast on Sept 23, 2010 Does B2B marketing need a new management paradigm? View more PowerPoint from Frank...
IDC Advisory Service, Marketing Operations Board meeting on May 26, 2010
IDC Advisory Service, Marketing Operations Board meeting in San Jose on May 26, 2010. Seven ways to make your marketing more agile View more presentations from Frank...
