About

We've been inside
the machine.

We know how it works. We know what it costs. We know what it was selling you — and we know it was already failing before AI finished it off. Tangyslice Collective is a two-person fractional CMO and AI-native marketing consultancy built for lean SMB tech companies that are done feeding the Agency/SaaS Industrial Complex and ready to build something that actually fits.

Why we built this

We've been inside the machine.
We know how it works.

Between us, we have more than 40 years helping fast-growing tech companies build marketing that works. We've led teams, managed budgets, launched products, and sat across the table from the same agencies selling the same playbooks to companies that deserved better.

We worked together at Aerospike and EDB. We saw firsthand what lean, senior, focused marketing can do when it's not buried under agency overhead and tool sprawl — and we saw what the industry kept selling that didn't.

Then AI changed the buyer journey and made everything we already suspected impossible to ignore. The funnel structurally broke. Most firms kept charging retainers to optimize it anyway. We decided to build something different.

"The companies we care about — lean SMB tech teams making real decisions without enterprise budgets — don't have a good option. The agencies are too big. The tools are priced for someone else. We built Tangyslice to be the thing we kept wishing existed."

Read the manifesto →

The collective

Frank Days, Co-Founder of Tangyslice Collective

Co-Founder

Frank Days

Frank has spent more than 20 years helping fast-growing technology companies turn marketing into a growth engine. Most recently he served as CMO at Aerospike, where he drove 50% new customer acquisition growth, launched an AI thought leadership program, and led a full brand transformation.

Before that, as SVP of Marketing at EDB, he helped scale the company from $25M to $100M in ARR over five years, culminating in a successful Bain Capital exit. Earlier roles at Tesora and TwinStrata sharpened his instinct for repositioning and narrative — both companies were successfully acquired.

He holds an MBA from MIT Sloan and a BA from Bowdoin College, and has co-hosted the Marketing Agility Podcast for over a decade. Today Frank applies that same strategic lens to the challenge of AI search visibility and post-inbound demand generation.

LinkedIn →
Tim Dailey, Co-Founder of Tangyslice Collective

Co-Founder

Tim Dailey

Tim has spent more than 20 years at the intersection of digital marketing, web strategy, and search — long enough to have lived through every major shift in how buyers find information online. He has led digital marketing at organizations ranging from high-growth B2B technology companies like Aerospike and EDB to Citizens Bank, where he served in a VP-level web strategy role.

His 12+ years at ForHealth Consulting (UMass Medical School) gave him a deep grounding in content credibility and audience trust — qualities that matter more than ever in the age of AI search. His focus in recent years has been on Generative Engine Optimization: understanding why some brands get cited by AI models and others get ignored entirely.

His background in CRO and UX means the work doesn't stop at visibility — it connects all the way through to conversion.

LinkedIn →

What we believe

  1. 01 —

    The lead apocalypse is permanent.

    AI changed how buyers buy and it isn't changing back. The companies that accept this earliest will have the longest head start.

  2. 02 —

    Ownership beats rental every time.

    A custom AI workflow that runs on your data compounds in value. A SaaS subscription compounds in cost.

  3. 03 —

    Senior thinking shouldn't be a luxury.

    Small companies make big decisions. They deserve the same quality of strategic thinking that funded startups and enterprise teams take for granted.

  4. 04 —

    The best marketing doesn't feel like marketing.

    It shows up as a useful tool, a credible peer recommendation, or an answer to a question your buyer was already asking.

  5. 05 —

    Small is an advantage.

    We make decisions fast. We don't have account managers between you and the work. When something isn't working we say so.

How we work

We don't take on more clients than we can genuinely serve. Engagements are scoped specifically — not stretched to fill a retainer. We embed rather than advise, which means we're in the work with you, not presenting slide decks from a distance.

Most engagements start with one focused service — whatever the most pressing problem is right now — and grow from there as the work proves itself. We don't cross-sell. If something isn't working we'll tell you before you notice.

We work with a small number of clients at a time. That's intentional. The quality of the work depends on it.

Ready to get out
of the complex?

Let's talk →